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Fundraising for B2C Startups

What are some of the features of strong B2C business models? How do B2C startups expected to survive in a winner-take-all market? What is the magic elixir, content or user activity or a marriage of both? How do you get the switching cost for a B2C tool higher for the user? What are some of the strategies with creating bars for users to prevent them from leaving and going somewhere else? As an investor, what do you advise your portfolio startup in cases of that nature? How do you help users form habits successfully? Is there something else that a startup can do to continue patronage of its users. Join our panel of experts, Jayram Bhatt, Sean Flynn and Amra Tareen as they shed light on these and other B2C related topics.



Jayram Bhatt

Jayaram has spent the last 30 years in software. Founding, building and growing enterprise software companies have been his passion. Jayaram currently serves on the board of Crittercism and advises CEOs of CloudPassage and Resilinc.

Most recently Jayaram was the founding CEO of Zenprise which was acquired by Citrix in 2013. Between 1993 and 2001 as the first CMO of Mercury Interactive, he helped to drive it to a dominant market position, IPO, explosive growth and a market cap in excess of $10 Billion. Before Mercury, Jayaram had marketing and sales roles at Cadence Design Systems, EDA Systems and Daisy Systems. Jayaram started his career at Intel as the product manager of the 286 microprocessor.

Jayaram was an advisor and a board member of Tealeaf Technology which was acquired by IBM in 2012. He has also served as a director of Electric Cloud and Cyber Arc. In addition, Jayaram has mentored and advised CEOs and founders of Centerrun (Acquired by Sun Microsystems), VA Software and Euclid Software.

Jayaram holds a MBA from University of Texas at Arlington, a MS in Operations Research and Industrial Engineering from National Institute for Industrial Engineering, Mumbai, India and a BSEE from University of Mysore, India. He has a passion for collecting wines of Burgundy, travel, skiing and bicycling.


Sean Flynn 

Sean invests in mobile-enabled consumer Internet and enterprise software companies. He looks to partner with entrepreneurs who have a passion for pixel-perfect products and magical customer experiences. His aim is to become an entrepreneur’s trusted advisor; not to run the company, but rather to provide a thoughtful and balanced perspective for all of the important decisions they face. He currently serves on the board of directors for secure enterprise messaging company TigerText, mobile digital archive Timehop, as well as video rights and marketing company ZEFR, the online learning bootcamp Bloc, and payments and analytics company Swipely. He also led the firm’s investments in the anonymous social network Whisper, Dollar Shave Club and Simple (acquired by BBVA).

Sean joined Shasta after working at Yahoo!, most recently as a senior director of business development and business operations, where he focused on growing the company's communication and community products such as Yahoo! Mail, Messenger, Groups and Flickr. Previously he launched Yahoo's premium voice services as a product manager. Prior to Yahoo, Sean was an investment banker at Morgan Stanley, where he advised technology, telecom and media companies in New York and Singapore. Sean holds a BA in economics from Brown University. Outside of working with great entrepreneurs, he has a passion for skiing, traveling to faraway places, and getting outdoors with his wife and two young daughters.



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OPEN Forum 2015
June 6th,  2015
Mountain View, CA

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